It is the question that every business has to answer if they want to succeed. Figuring out how customers think before they buy is a major advantage that you can exploit. If you have that information, you can tailor your business accordingly and reap the benefits. But, that is easier said than done because consumers are complicated people. You know, you are one yourself, and I bet it takes a lot to make you part with your cash. Here are some of the things that influence customers and might encourage them to buy your products.
Quality
If you sell quality items, consumers won’t think twice before they buy. It is not rocket science. Everyone would rather spend a little bit more for the extra quality. All you have to do is make sure your products are the best around. If you do that, consumers will flock to you and stay loyal.
Individuality
If you need to compromise on the quality, you have to offer them something they cannot find anywhere else. It is all about being unique and offering a unique service. If they cannot get the products that you offer elsewhere, they are obliged to use your services. Too many businesses offer the same service or product that hundreds of other competitors offer. If you do that, you are competing in the mind of the consumer and lower your market share as a result.
Reputation
No one is going to use you if they cannot trust you. Trust is a hard thing to come by in the modern world of business because so many businesses exist. It is far easier to create a startup, which means it is far harder to tell the real deal from the pretenders. If you can create a buzz and a reputation, you will set yourself out from the crowd. To make the task easier, consider online review management because over eighty percent of customers are influenced by online reviews. That is a massive percentage that you cannot ignore.
Price
To a degree, the price can be more of an influence than all of the above. It is amazing how people react when they think they are getting a good deal. They suddenly forget about quality and reputation and start buying products without a care in the world. Whether they are right or wrong, that is what happens. Therefore, if you consider your pricing strategy you can encourage customers to buy and buy more.
Promotions
Promotions have the same effect as the price. The right promotion will give the impression that customers are getting a good deal. Think about how many times you have seen a two for the price of one promotion in stores. Consumers might only need one of the product, but they always buy two because of the psychological impact.
Fear
Consumers are full of fear in certain situations. That fear is the fear of missing out. If you can provide them with an offer that is too good to turn down, they will buy it even if they don’t need what you are offering. That is for the simple fact that they don’t want to miss out.
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